drop the mic: Finding The Voice of Your Team by audrey sechrest
The work we did was defined by our own aesthetics and perspectives. The success and greatness of these efforts was in no small portion a result of the relationships within the team itself.
FINDING A MENTOR AS A YOUNG CREATIVE PROFESSIONAL by gloria lin
Breaking into any dream career requires being proactive with your resources, and one of the best resources available is the knowledge of others in the form of getting a mentor. Tap into this wealth, and you’ll be amazed by how much you’ll learn and grow.
Who to look for:
Your needs as a mentee will vary, but generally I’ve looked for the following:
1. Someone who does what I want to do—this should be someone I respect, whether it’s their character, experience, or the way they present themselves. Some are my classmates doing what I want to be doing in a year’s time; these are short-term mentors who inspire me to achieve. Some are alumni, or supervisors from jobs and internships. Generally, I look for mentors who know something I don’t, are familiar with the tools of the (advertising) trade, and has the track record to back it up!
2. Someone who truly cares about your progress—someone who goes out of their way to help you and is genuine with feedback is someone you want to keep getting feedback on. One of my career mentors has only met me twice, yet every time she’s nearby she is always willing to drop everything to call me on her way to work. It’s the little things that show she truly believes in me despite barely spending any physical time with me. This ties into my next one…
ADVERTISING AT UCSD: WHAT IS IT LIKE? BY TAM LE
University of California, San Diego: ranked 14th among the world’s best universities -- well known for its prestigious schools of engineering, cognitive sciences, and let’s not forget its biomedical programs. So what am I doing here? Why am I writing a blog about advertising at a school where a business major doesn’t even exist? When one hears about UCSD, advertising doesn’t necessarily come to mind, but rather a place where engineers and doctors pop out like sneezes during spring. I am a chemical engineering major, and this is my first year in Adwave as a strategist. I know right, what am I doing!?
Questions that I have been frequently asked are...
THE 8 WEEK GOOGLE ANALYTICS CERTIFICATION CHALLENGE BY ANDREW KANG
For the next 8 weeks, I am challenging myself to study and take the Google Analytics Certification exam while committing only a few hours a week (mostly weekends).
What is Google Analytics?
According to Wikipedia, “Google Analytics is a service that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.”
Why do I care?
I’ll admit, it doesn’t really sound sexy. But, as some of my bosses have told me, if you are a web analyst, marketing professional or start-up entrepreneur worth your salt, then analyzing data through web analytics is key to constantly improve online experiences and evaluate business decisions. Abhinav Kaushik, an absolute beast and well-known figure in the analytics game, once said:
6 quick tips about advertising internships by bryant lim
Getting an internship may be hard, but often times what’s even harder is making a good impression after getting one. Advertising itself is an incredibly unique industry with its own set of rules. In my experience interning between Los Angeles, San Diego, and New York, and conversing with coworkers and recruiters, these six tips have been echoed as the most important ones to take to heart.