drop the mic: Finding The Voice of Your Team by audrey sechrest
The work we did was defined by our own aesthetics and perspectives. The success and greatness of these efforts was in no small portion a result of the relationships within the team itself.
Speak the same language.
Before you get into the thick of the almighty “it”, get on the same page. Tune in to the same wavelength. Understand the same metaphors. The first discussion all teams have to have is a discussion about the team’s goals.
But I don’t mean goals, in the traditional sense (e.g. I want to win). Rather, goals as in values and standards of work ethic. Do you want to make something meaningful? How do you define that? Do you prefer slapstick comedy, subtle sarcasm or prefer a more noir approach?
Because sometimes a group can be sitting in the room with the same client and talking about alien concepts.
Have an opinion. Always.
This has been an exercise in opinions. Because at the end of the day, when a group of people sit around discussing ham sandwiches, having “no opinion” helps no one.
Engage in the conversation. When asked a question, have an answer. Even voicing your thought process might spark others’ ideas.
Creating a healthy flow of ideas, opinions and thoughts is the path to creating good work. Finding the right balance of stepping up and stepping back in a conversation is an artform we all need to master, but the first step is to start talking.
It was his determination and malleability that resulted in this successful ad. Good ideas aren’t easy. They don’t smell the same to everyone. They take work and like to play coy.
But, the first step is to fall in love. Be passionate about your ideas. Get into a relationship with them. All relationships take work, especially the successful ones.
Being on a team means comprising. So do it. Compromise. Give a little to get a lot. But never, never ever, surrender. By this I mean, don’t sacrifice quality. Don’t sacrifice integrity.
Set a standard for excellence and let no appeal for efficiency or deadlines sway you. Attack each project like it’s your last. Because ultimately, that time you surrender to the voices saying that this is “good enough, just move forward”, that will indeed be your last project.
Don't be good, do well or do enough. Be great,do better and do more.
Remember you’ve got a friend in me.