THE 8 WEEK GOOGLE ANALYTICS CERTIFICATION CHALLENGE BY ANDREW KANG
For the next 8 weeks, I am challenging myself to study and take the Google Analytics Certification exam while committing only a few hours a week (mostly weekends).
What is Google Analytics?
According to Wikipedia, “Google Analytics is a service that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.”
Why do I care?
I’ll admit, it doesn’t really sound sexy. But, as some of my bosses have told me, if you are a web analyst, marketing professional or start-up entrepreneur worth your salt, then analyzing data through web analytics is key to constantly improve online experiences and evaluate business decisions. Abhinav Kaushik, an absolute beast and well-known figure in the analytics game, once said:
"Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in Web Analytics [tools], they still struggle to make any meaningful business decisions."
I believe the reason for this “struggle,” is the lack of decision makers being able to make sense of data to the objectives of their business. Though I may never be a key decision maker for a business, as an aspiring Strategist/ Account Planner in advertising, I want to make solid recommendations founded on data. Who wouldn’t want that? I liken it to a Product Manager at a tech company knowing how to code to better understand the processes and work behind his team, even though his or her day to day isn’t sitting down and coding.
Why document it?
First, is the selfish reason. It is a way to document my journey, organize my thoughts and keep myself accountable.
Second, to hopefully show the plausibility of a college student with very little experience in it (at a University with no strong Marketing/ Advertising academic program) to receive a certification.
What’s the Plan?
There are 4 courses under Google’s self-study guide: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics, and Mobile App Analytics. Each course has a number of Units under them, which I’ve segmented into a weekly plan. The breakdowns and estimated hours are shown below this post.
Feel free to comment below with questions or suggestions (as I could really use them) I’d also love to hear from you if you are thinking about taking on this challenge! You can email me at firstname.lastname@example.org
Stay tuned with further updates!