ADVERTISING AT UCSD: WHAT IS IT LIKE? BY TAM LE
University of California, San Diego: ranked 14th among the world’s best universities -- well known for its prestigious schools of engineering, cognitive sciences, and let’s not forget its biomedical programs. So what am I doing here? Why am I writing a blog about advertising at a school where a business major doesn’t even exist? When one hears about UCSD, advertising doesn’t necessarily come to mind, but rather a place where engineers and doctors pop out like sneezes during spring. I am a chemical engineering major, and this is my first year in Adwave as a strategist. I know right, what am I doing!?
Questions that I have been frequently asked are...
To be honest, I often ask myself these very same questions. But those are questions you won’t be able to answer until years later, so as one of my good friends says: “Don’t stress about what you can’t control”. Instead, I focused on what I needed to do at the time and explored my college life to the fullest. I joined Adwave out of curiosity, and little did I know that most of my time spent watching netflix would instead be used to write blogs and research consumer behavior.
Where is advertising in UCSD?
You are going to have to go out of your way to learn about advertising here. Just because UCSD does not have marketing or advertising major, it should not stop you. First step, maybe join the premier advertising group in school, Adwave (okay, now I am just really advertising my organization). The best place to learn about advertising is the place where many ambitious, hardworking and driven young advertising professionals are.
What is your next step as a UCSD student and asipring advertising professional?
Try and get an internship. Working at one of the many agencies in San Diego can offer one of the fastest ways to grow as an industry professional. Even if you aren't able to get an internship at an agency, any on-campus "marketing" can still get your foot in the door into the industry. What's important is that you do your own research and find ways to frame your work experience as relatable industry experience.
Good luck and happy internship hunting!