Our Team.
We are a team of talented individuals that have come together to develop ourselves professionally for the fields of marketing, advertising, and business consulting. We involve ourselves in competitions, projects, and events to hone our skills and develop a thriving marketing and advertising community on the UC San Diego campus.
We participate annually in the National Student Advertising Competition (NSAC). Each year a corporate sponsor challenges us with problems their brand is actually facing and we develop solutions as a real-world ad agency would -- conducting research, identifying opportunities, and developing an ad campaign for the brand.
Get to know the different divisions of our team by clicking any of the boxes below.
We participate annually in the National Student Advertising Competition (NSAC). Each year a corporate sponsor challenges us with problems their brand is actually facing and we develop solutions as a real-world ad agency would -- conducting research, identifying opportunities, and developing an ad campaign for the brand.
Get to know the different divisions of our team by clicking any of the boxes below.
Strategy
Our Strategy team conducts qualitative and quantitative research to capture and distill the essential information which informs our advertising campaigns. Our Strategy team conducts surveys, holds interviews, tracks trends, and interprets data to make sure our team is armed with the most relevant information. Our strategists are the foundation of our team, their research acts as the strong base from which we build the rest of our campaign.
Creative
Our Creative Team develops creative concepts that powerfully convey the “big idea” of our campaign. The Creative Team runs with Strategy's research and tirelessly brainstorms until they establish the best creative message for our client's needs. From advertisements to campaign copy, Creative imbues our campaigns with bold concepts and daring ideas.
Production
Our Production Team designs and produces visuals like print ads, video commercials, websites, and digital promotions for our campaign, as well as designing the campaign casebook and presentation. The Production Team brings all of Creative's ideas to life, creating powerful visuals through eye-catching designs and compelling imagery.
EXPERIENTIAL
Our Experiential Team conceptualizes and manages all of the events, activities, and social media content involved in brand-to-customer interactions. They implement innovative techniques to increase consumer awareness and engagement. Our Experiential Team knows how to take a brand's qualities and use them to inspire meaningful brand interactions that earn well-deserved attention from customers.
Media
Our Media Team locks down all of the logistics of our campaign. Their thorough research informs where and when advertisements are running and ensures our advertising dollars are well-spent. Our Media Experts conduct extensive research to understand the audience of each media platform, allowing us to offer branded content that is perfectly tailored to the target audience.
Meet the Board.
Anthony Byrnes
President |
Dalida Rached
Chief Creative Officer |
Rajiv Sancheti
Chief Strategy Officer |
Nancy Zhou
Creative Director |
Dana Chou
Experiential Director |
Vrushali Wagh
Media Director |
Jonathan Funes
Production Director |
Pacific Eng
Strategy Director |
Prof. Robert Campbell
Head Coach |
Prof. Kristine Ehrich
Assistant Coach |
Meet the Team.
Pictured from top left to bottom right:
Row 1: Rajiv Sancheti, Jonathan Funes, Pacific Eng, Georgiana Cassell, Anthony Byrnes, Justin Marquez, Mariana Topich, Michaela Mahoney.
Row 2: Sara Wang, Hannah Goodrich, Vrushali Wagh, Annie Iskin, Nancy Zhou, Tianna White, Sabrina Chan.
Row 3: Dalida Rached, Megan Tan, Vicki Huang, Ingrid Dinh, Julia Chu.
Not Pictured: Dana Chou, Shagun Khare, Kathleen Lindstrom, Amy DuVall, Nicole Ng.
Row 1: Rajiv Sancheti, Jonathan Funes, Pacific Eng, Georgiana Cassell, Anthony Byrnes, Justin Marquez, Mariana Topich, Michaela Mahoney.
Row 2: Sara Wang, Hannah Goodrich, Vrushali Wagh, Annie Iskin, Nancy Zhou, Tianna White, Sabrina Chan.
Row 3: Dalida Rached, Megan Tan, Vicki Huang, Ingrid Dinh, Julia Chu.
Not Pictured: Dana Chou, Shagun Khare, Kathleen Lindstrom, Amy DuVall, Nicole Ng.